Una Kaya


A mixed of Vanilla cupcakes and Chocolate cupcakes pull apart cupcakes cake with Football theme, Crisann requests for her boys football team dinner celebration. She did the sketch for me with the team player initial on their jerseys and their position in the field, such a great idea!

She texted me just now to tell me that the cupcakes were a big hit, one happy cupcake artist here ❤

Tommy & Sasha



Sasha is an awesome swimmer and Tommy loves football (his favourite team is MU). These are oreo cupcakes with buttercream frosting, the swimming race pull apart cupcakes cake is one of my favourite creation, I’ve made so many by now I’ve lost count but still the football cupcake were the most requested ones.

I will miss watching these boys in MASA swimming training with my daughter, the endless swim meet and also baking sports theme cupcakes on their birthdays. Farewell kiddos, all the best for you in your new school in Manchester xoxo




My friend Sunmee asked me to bake cupcakes for her oldest son birthday celebration, a dozen cupcakes with football theme for his 12th birthday. My favourite things to make for this particular theme is the grass topper on the cupcakes, just love it ❤

Happy birthday Jay!

BSM Logo ~ Football

Esti bsm 2

Esti bsm logo

Esti bsm jersey

Another birthday celebration during BSM RIFA tournament, the pull apart cupcakes cake with BSM logo on the football field were Vanilla cupcakes and the BSM Jerseys were Chocolate cupcakes. The best part of it; they WON!

Cupcakes for the Champions ❤

bsm 5

Photo courtesy of the birthday boy’s Mum, thank you Cat.

Happy birthday Leo & Jo-Ko!


© Esti 2014 soccer 1

© Esti 2014 soccer 2

© Esti 2014 soccer 3

© Esti 2014 soccer 4

Anh order for her son birthday celebration, these are vanilla cupcakes with buttercream frosting. My favourite part of the football theme decorating process is piping the green grass, love it!

Happy birthday Thorsten!

Football Theme Cupcakes

These are Vanilla and Chocolate cupcakes with buttercream frosting for Frederik’s 8th birthday party. His Mom, Margaret, is my loyal customer here in Shanghai, this is her 3rd order in less than 2 months, thank you my dear.

When I decorated the requested football theme cupcakes I have this idea to make it look like a pull-apart cupcakes cake without being attached together. I assemble the cupcakes on my large board, took a picture then email it to Margaret so she can re-create it at the party venue.

The following day I’ve got below feedback from her, she definitely made my week. She also attached a picture of her cupcakes arrangement, very proud of her, well done!

Begin forwarded message:
From: Margaret  <margaret@xxxxxx.com>
Subject: football cupcakes
Date: November 6, 2012 2:09:05 PM GMT+08:00
To: Esti Feuermann <estifeuermann@me.com>

Dear Esti,

Please forgive my delay in writing. But I absolutely wanted to thank you formally 😉 for the absolutely wonderful football cupcakes you made for Frederik’s birthday party. Party and cupcakes were a huge success, and Frederik also says “Thank you!”.

I arranged the cupcakes as instructed, on the lovely little board you provided. The first Mum who asked got your card, and all the others got a text with your website ;). Hopefully, this will lead to many more well-deserved customers for Cupcakes Frenzy!

Thanks for, again, making me a happy customer! I’ll be back 😉 – at the very latest for a batch of “Red Velvet” for my own birthday in January…